The Online Myth

Saying you are an online company, or a digital company is the hip thing to do today and certainly the internet  does play an important part in our economy.  The problem I have with the internet as a business model is that some companies forget that "going online" is just a distribution and sales channel, it's not a panacea for a poor product, service, or business.  Business is still about sales and service.  Whether you are a brick and mortar, online, or mixed business, the fundamentals haven't changed.  Provide a great product at a fair price, provide superior service and you will win.  That was true yesterday, today and I promise it will be true tomorrow as well.