Saturday, April 6, 2013

Everyone is a marketer in the connection economy

As I've written about in the past, I'm "in between successes".  It seems no one just says they are out of work anymore.  That being said, I have spoken to many company recruiters and HR people, and they communicate with potential employees, customers, or recommenders as if they aren't very important.  They seem to communicate with the job seeker as if they are less than everyone else and we should just sit around and "hope" they decide to communicate with you in some fashion. I won't tell you the number of times an HR employee as told me they would contact me by a certain date and not only didn't meet their deadline, but didn't call me back at all to provide any feedback on an interview.

In today's connection economy, every employee in your organization needs to positively connect with whomever they interact with and show them a level of humanity not required in the old industrial age. Any negative experience can spread at speeds not possible just a decade ago.  As an employee, all you have to really offer your organization that they can't get from someone else is you.  What makes you standout?  How are you adding value?  I can assure you that treating potential customers and employees without regard won't help your companies business, or help your job be more secure.

In today's ultra competitive economy every employee needs to make positive connections and use their skill, talent and passion to make a positive difference in the organization and the world.  How do you add value, or stand out?

No comments:

Post a Comment